Breguet needs your love. Despite excellent products, a rich history, significant investment, and financial stability, the company bearing this most illustrious name often ranks among the most anonymous in the space. Tim Mosso thinks that needs to change.
Not many brands have the same depth of history as Breguet. It is one of the oldest watchmaking brands surviving today, established in 1775 by Abraham-Louis Breguet. Raman Kalra reflects on why the brand hasn’t kept up with its peers and what they can do to bounce back.
Breguet was an engineer, an astronomer and also a designer. He adapted certain techniques to horology, such as guilloché, for example. The art of Breguet is in the details, in the finishing, and the artworks at Frieze are also all about the details … an artwork is something you have to look at multiple times, and each time, you’re going to discover different things.
This Breguet souscription pocket watch number 1836 was created just after the French Revolution in 1796 and was sold in 1807 for £600. A testament to the quality of the movement’s design and the skill of its watchmaker, after more than 200 years it still runs impeccably today, which makes it the perfect role model for Breguet’s modern Tradition line.
While Louis Charles Breguet (1880-1955), great-great-grandson of Abraham-Louis Breguet, was best known as an aviation pioneer, he also developed and manufactured the Breguet A2 electric car.
In Tim Mosso’s opinion, a tourbillon watch like the Breguet Classique Grande Complication 5317 would cause a sensation. On its own terms as a modern luxury article, the 5317 is both a wonder and a comparative value.
For the two new 2022 models in the Classique Calendrier Reference 7337 collection, one in pink gold and the other one in white gold, Breguet opted for a blue background on the day and date disks. What seems to be a mere detail has quite an impact on the watch’s overall look as this color contrast makes these functions more pronounced.
Not many brands have the same depth of history as Breguet. It is one of the oldest watchmaking brands surviving today, established in 1775 by Abraham-Louis Breguet. Raman Kalra reflects on why the brand hasn’t kept up with its peers and what they can do to bounce back.
When Martin Green first got into watches in the late 1990s, Breguet was one of the brands that captivated him right from the beginning. And one Breguet stood out to Martin more than others: the Hora Mundi. Now he thinks that the new Hora Mundi 5557 is even better and with a complicated dial that is simply sensational.
The Breguet Classique Tourbillon Extra Plat Anniversaire 5365 marks the 220th anniversary of the invention of the tourbillon by Abraham-Louis Breguet, and it approaches the milestone with restraint and an ‘Easter egg’ nod to those in the know.