De Bethune DB25L Starry Sky on the wrist of Mo Coppoletta

The Collector’s View: Tattooist Mo Coppoletta On Watches

“Whether collecting art or watches, when I fall in love with something, then I need to understand, I need to research deeply,” Mo Coppeletta explains. “You may have taste, but if that isn’t backed up with knowledge then it is superficial.” Coppoletta was wearing an Audemars Piguet Royal Oak Perpetual Calendar Skeleton. “It’s my summer watch,” he commented. What else does he own and how did he get into collecting watches?

Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

Getting there: partially assembled Audemars Piguet Caliber 3090

You Are There: San Francisco Collector Master Class With Audemars Piguet

Audemars Piguet in collaboration with WENY (Watch Enthusiasts of New York) hosted an event in San Francisco that had it all: a watchmaking master class, in-depth talks with the brand’s historian while perusing a few vintage beauties, checking out some of the current collection, a whiskey tasting, and time spent with one of the brand’s ambassadors: the iconic golfer Nick Faldo.

Historic Audemars Piguet minute repeater

Audemars Piguet Minute Repeater Wristwatch Reference 5528 From 1885 Has Feminine Roots

Geneva was abuzz with activity just days before the first round of 2015 auctions took place in May. Once in a great while, interesting timepieces pop up at auction that would probably receive a lot more attention if the auction world wasn’t currently quite so fixated on Patek Philippe and Rolex. One such beauty is this historic minute repeater wristwatch by Audemars Piguet.

The first working prototype from the La Garde Temps project

Collectors Speak: Picks And Pans Of SIHH Week 2015

For the past five years, I’ve had the delightful experience of traveling to Switzerland with several friends to experience SIHH week, before finishing up with a Friday night dinner at which we review our impressions of the week by answering what watch we thought was best of show at SIHH; what was the worst watch; what current-production watch that we saw at any event during the week would we buy if money were no object; and what current-production watch did we see that we would buy with our own money?

Audemars Piguet Acoustic Research Concept Watch

Round Table: Reflections On SIHH 2015

As the SIHH celebrated its 25th anniversary, other milestones were also taking place. IWC celebrates the 75th anniversary of the Portugieser, Vacheron Constantin celebrates its 260th anniversary, and A. Lange & Söhne respects the 200th anniversary of founder Ferdinand Adolph Lange with models including the amazing Zeitwerk Minute Repeater.

Audemars Piguet Millenary Woman in red gold with mother of pearl dial

Give Me Five! Scintillating Ladies Watches From SIHH 2015

It’s no secret that luxury watch manufacturers are courting women more and more. Here we show you five beautiful mechanical watches for women powered by high-end mechanical movements from Audemars Piguet, Vacheron Constantin, Van Cleef & Arpels, IWC and Parmigiani.

Montblanc Orbis Terrarum on the wrist

16 Brand-New Pre-SIHH 2015 Watches By Richard Mille, Greubel Forsey, Jaeger-LeCoultre And Many More

In this age of digital information, watch companies try to get ahead of the competition by releasing news on their new timepieces ahead of the big watch fairs. This year is no different, and in honor of the upcoming 25th edition of the Salon International de la Haute Horlogerie (SIHH), we present you with an overview of some of the new models that have already been revealed.

‘In Search of Truth (Truth Booth)’ by Hank Willis Thomas at Art Basel Miami 2014

Impressions Of Art Basel Miami 2014

Art Basel Miami is not just contained to an indoor fair hall but spread around Miami’s South Beach, adding another colorful layer to this glitzy, at times glamorous, city in south Florida. Collins Park is also filled with colorful art. Take a look around Art Basel Miami with me now and see my original photography.

A Theo Jansen Strandbeest on the beech during Art Basel Miami 2014

Audemars Piguet Partners Art Basel Miami And The Locomotive Strandbeests By Theo Jansen

Audemars Piguet is much more than a sponsoring partner of the Art Basel fair; at the Miami Beach Art Basel exhibition, the brand from Le Brassus staged a spectacular exhibition of Theo Jansen’s Strandbeests right on the famed beach.