At Grieb & Benzinger, blue is something of a corporate color when it comes to decorating the unique and exceedingly rare watches that the boutique brand based in a historic castle near Stuttgart produces. Hermann Grieb once told me how he and Jochen Benzinger came upon the idea for it. “The idea for this color came to us after an exhausting day of work in a local vineyard while enjoying a cool drink,” Grieb explained in his mischievous deadpan heavily inflected with local dialect. “The setting sun and the colors it created in the northern Black Forest sky simply inspired us.” The new Blue Chip collection prominently features this luxurious blue color.