The car industry has a vastly different approach to new cars and how to introduce them to the public. It uses a wide variety of tactics with a single goal: to ensure that when the car is ready for ordering, it will be well received by both press and consumers alike. So why don’t watch brands use the same tactic?
The click spring is one of the smaller components of a mechanical watch, but it is of enormous importance. Ever wondered why the crown doesn’t retaliate furiously and unwind every time you crank it? Without the click spring, a wound mainspring would immediately – and explosively – uncoil like a raging viper in a hat box.
While Louis Charles Breguet (1880-1955), great-great-grandson of Abraham-Louis Breguet, was best known as an aviation pioneer, he also developed and manufactured the Breguet A2 electric car.
Ian and Nola spent three days with Jaeger-LeCoultre in St. Moritz at the Passione Engadina, a classic car rally filled with mountain passes and treacherous weather en route from St. Moritz across the Alps to Bormio, Italy and back. Find out how they fared in a 1971 Fiat 124 Sport Spider convertible with Jaeger-LeCoultre watches on their wrists.
The 2018 Audi R8 Spyder V10 Plus favors “top down,” so you can hear the engine much better, the engine perhaps even being the reason to purchase the Audi R8 Spyder V10 Plus in the first place: a roaring 5.2-liter V10.
Post-war United States boasted unique market conditions that allowed for diamond-set men’s watches from a variety of brands to thrive. Martin Green takes us on a journey to discover how and why diamond-set watches became part of the American Dream.
My life revolves around the usually disparate worlds of fine watchmaking and looking after equines; two universes that are so different it’s difficult to imagine how they might intersect. Yet intersect they did in the most unusual and entertaining way thanks to Antoine Preziuso and a Swiss dressage champion.
Quill & Pad contributor Simon Cudd has seldom worn a standard original strap on any watch he has ever owned. He has now teamed up with Giles Ellis, founder of Schofield Watch Company, to create original, bespoke straps under the name Schofield + Cudd.
Only very few manufacturers today are capable of conceiving, developing, and producing a genuine in-house movement, especially a chronograph, a task that requires several years and significant investment. Porsche Design’s timepiece division has mastered this challenge, and the brand’s first chronograph movement is now ticking within two timepieces destined for owners of exclusive Porsche 911 models.
Connoisseurs, as I wrote previously, want to connect with their watches, desiring an object to behold and cherish for its beauty, rarity, or complexity. Enthusiasts, on the other hand, like to wear their watches, use their watches, and maybe even abuse their watches when they utilize them as the tools they are.