Post-SIHH reports indicate that the inclusion of the so-called indies was a big success for both visitors and the small brands alike, but also that there was a little grumbling from some of the large established SIHH brands generated by the fact that visitors to the fair remarked − with justification − that there were more interesting watches in the Carré des Horlogers than in the rest of the SIHH altogether. What can the industry learn from their inclusion in 2016’s first fair?