Watch advertisements have always fascinated me. If an ad is clever, funny, or invokes a special feeling within me, I am much more likely to make a purchase. Here I demonstrate a few adverts that work for me and hopefully for you too.
In April 2017, Cartier presented the new Juste un Clou Torque necklace, one of those pieces of jewelry that expresses sincere chic, making it a powerful statement of bold attitude. Once again, Aldo Cipulla hits the nail right on the head.
Hublot and Depeche Mode have collaborated for seven years now, but this 2017 limited edition for charity:water makes more sense than ever with the band back in the news for its fourteenth studio album and a world tour kicking off. The limited edition Hublot Big Bang Unico Depeche Mode is a great expression of the collaboration.
Roland Murphy continues his celebration of 25 years of RGM watches with an unusual homage timepiece called Chess in Enamel, which pays tribute to historical American watchmaking with a genuine enamel dial, American stainless steel case, and a manufacture caliber.
In April 2017 a symposium with the title “Synthetic Diamonds: Are Watchmaking and Jewelry in Danger?” took place in Geneva whose aim was to explain the indubitable reality of the arrival of synthetic diamonds in the world of watchmaking and demonstrate how it is possible to differentiate natural from lab-grown stones. Discover here what sort of challenges and impact on the industry this topic could have.
My first rule when it comes to collecting is to avoid setting too many exclusionary rules. If, however, I force myself to set criteria for what constitutes collecting to me, I keep coming back to passion and enjoyment. Nevertheless, there are lots of “safe queens” in the watch world. Yes, I’m looking at you, Mr. “Triple Sealed In Its Own Original Geneva Air And Never Wound Let Alone Chimed Patek Minute Repeater.”
The Ulysse Nardin Marine Regatta contains a single mechanism that can count down from the pre-set race time and then back up as the race gets underway to make an actually useful complication for sailing regattas: the bi-directional countdown chronograph hand. Get the wind in your sails with this cool timepiece!
When they hear the name Fabergé, most people immediately think of imperial Easter eggs. This is logical because even today the breathtaking craftsmanship and detailed execution of these objets d’art are the stuff of legends.
In recent years, the word “skeletonization” as it is used in the world of watches has shifted slightly in meaning to include movements designed from the outset as skeletonized. Let’s take a look at a few different types of skeletonization, both modern and traditional, as seen on five different timepieces at Baselworld 2017.
Clocks may seem old-fashioned – until you get a load of what L’Epée 1839 is capable of. And as a watch enthusiast, you have probably also already seen a few of this company’s clock co-productions with MB&F’s wild robots and other personality-laden timepieces. L’Epée 1839 has a surprising history as a supplier of escapements, too, as The Watches TV’s Marc-André Deschoux found out. Sit back and watch!