McLaren Formula 1 Team Announces New Sponsoring Partner Richard Mille Following TAG Heuer Departure
A live report from Woking, England as McLaren’s Ron Dennis announced that another watch brand was set to step into the big Formula 1 sponsorship shoes left behind by TAG Heuer’s departure, a brand that fits the bill perhaps even better in terms of brand messages and commonalities.
“We’re at the beginning of this partnership, both as brands and as individuals,” Dennis, who praises commitment, said during the introduction at the McLaren Technology Center.
That brand is of course Richard Mille, and the two companies now enter into a ten-year contract.