Rolex, Patek Philippe, Chanel, Chopard, And Tudor Leave Baselworld: History In The Making

Rolex, Patek Philippe, Chanel, Chopard and Tudor have just announced leaving Baselworld to create a new watch show in Geneva with the Fondation de la Haute Horlogerie’s Watches & Wonders. The show will be held in early April 2021 at Geneva’s Palexpo. This is going to be one interesting year full of new thoughts and ideas. Get out the popcorn!

Le Labo Santal 33: Naturally Created In The Lab

The success of Le Labo can be boiled down to a single scent: Santal 33. It touches everything that Le Labo stands for. When you put a touch of Santal 33 on it smells refreshing yet familiar, and Martin Green explains why here.

Jaquet Droz Loving Butterfly Automaton: Millions Of Years In The Making

Joshua Munchow’s love for Chinchilla Red petrified wood in combination with red gold might make some believe that he puts it well above the other models in Jaquet Droz’s Loving Butterfly Automaton line, but that couldn’t be further from the truth. He adores the opal dials too because they look like interstellar explosions. What else makes them so unique?

Konstantin Chaykin Moscow Comptus Clock

A Mechanical Masterpiece By A Mechanical Mastermind: The Konstantin Chaykin Moscow Comptus Easter Clock – Reprise

Konstantin Chaykin’s Moscow Comptus Easter Clock masterpiece isn’t designed for the wrist but for the mantel. And it presents further evidence that the man Joshua Munchow dubs the “Wonderboy Russian Watchmaker” is one of the greatest watch- and clockmakers in the game today.

The central square at Baselworld

Taking Stock Of First Quarter 2020: Significant Damage To The Watch Industry

With the two big Swiss fairs’ very existences hanging in the precipice thanks to past mistakes and the global pandemic COVID-19, and with no inkling of a clear way forward, Elizabeth Doerr looks at the turbulent first three months of 2020 and shares how brand managers are reacting to the ‘new normal.’

It’s Tool Time: 3 Rugged, Resilient, And Reliable Timepieces For Every Occasion From Bell & Ross, Panerai, And Breitling

Despite their resilient nature, modern tool watches show no lack of subtle details and sparkle with refinement as these three brand-new pieces prove. Here, Sabine Zwettler introduces a trio of instrument watches by Bell & Ross, Breitling, and Panerai.

Parmigiani Tonda 1950 Double Rainbow Flying Tourbillon And The Fun Of Following Scintillating Rainbows

The Parmigiani Tonda 1950 Double Rainbow Flying Tourbillon pleases the heart and the eye with its complex and well-finished movement, but Martin Green thinks that it also tantalizes with its unique design and innovative use of colored gemstones.

Eric Freitas: Illustrator Turned Clockmaker Creates Mechanical Fantasies

For those unaware of the work of clockmaker Eric Freitas, Joshua Munchow describes his aesthetics as a combination of the styles of Guillermo Del Toro, Tim Burton, Salvador Dalí, and the entire production design of Jim Henson’s ‘The Dark Crystal’ if they were combined into an intense mechanical wall clock. Who wouldn’t want to have a look at this?

Rick Hale shaping wood gear

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales)

In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.

Vintage catch: Omega Seamaster Professional 600 Ploprof

Omega, Patek Philippe, And Jaeger-LeCoultre: A Contemporary Watch Collector Goes Vintage – Reprise

To my longtime friends in the watch hobby, and perhaps to regular readers here as well, the mention of my name may conjure up a number of connotations: patron of the independents, fan of A. Lange & Söhne, admirer of Patek Philippe grand complications, and longtime customer of Jaeger-LeCoultre, among other characterizations more or less favorable. But vintage?