Why I Pimped My Rolex (Archive)
The watch nerd that I am, I rarely immediately wear my new watches; I like to put them aside for a few days and let the anticipation grow. When the day finally came that it was time to wear my new Rolex, I took it out of the box and proudly put it on my wrist. And then horror struck. I didn’t feel anything, not a thing! Zilch, nada, niente! What to do?