Longines “Ambassador of Elegance” Kate Winslet

Celebrity Ambassadors: Good Marketing Or Terrible Waste?

/8 Comments/in , , /by

A few weeks ago, I had the very enjoyable experience of attending a day hosted by Audemars Piguet and the Watch Enthusiasts of New York (WENY) filled with watches, watchmaking, and lively conversation. In the evening, we were treated to something that for me was quite unusual but that in the world of luxury goods marketing is commonplace: an interaction with one of the brand’s ambassadors, in this case Sir Nick Faldo. Read on to learn what is it that leads watch brands to engage celebrities.

Read more
Greubel Forsey Double Tourbillon Technique

Objects Of Desire: Greubel Forsey

/19 Comments/in , , /by

In the “Objects of Desire” series, I’ll be looking at pieces that fall into the latter two categories – a mix of unobtanium and timenotrightium, as my Quill & Pad colleague Joshua Munchow might say. And, where better to start on the topic of desire than with the watches of Robert Greubel and Stephen Forsey?

Read more

Why Accuracy Matters To Me, And Why It Should Matter To You Too

/13 Comments/in /by

To mark its 50th anniversary in 2009, the International Museum of Horology in Le Locle, Switzerland launched an international chronometry competition. This effectively broke a long drought of 37 years since the last timing trial, which was held by the Observatory of Neuchâtel back in 1972.

Read more