The “Industrialization Of Arts & Crafts”: Is This The Unspoken Tagline Of Many (Most?) Haute Horlogerie Brands Today?
There was a small horological polemic recently out of Geneva caused by an employment advert from a high-end watch brand looking for a “chargé d’industrialisation métiers d’art.” First they industrialized horological crafts, now it’s the arts. What’s next?