Jaeger-LeCoultre Rendez-Vous Night & Day Medium

Happy Wife, Happy Life: What Women Want (In A Watch)

Chris Malburg set out to buy his wife a watch. After many happy years of marriage to a lovely woman it was time. He knows enough about her and her tastes to take the leap. Or does he? If you’re a female reader you probably already know this ends badly. If you’re a guy, keep reading. Showing up is 80 percent, and you just showed up.

The light reflections on the deep blue dial reveal the embossed little sailboats on the Ulysse Nardin Marine Diver Artemis Racing

Can We Still Take Limited Editions Seriously, Or Is That Already A Rhetorical Question?

Limited editions used to be a rarity, but they started to become more popular in late 1980s and early 1990s, almost like a snowball rolling down a hill that gets bigger and bigger. Can we still take them seriously?

@kristinabazan as a social media influencer for Piaget

“Influencer”: Is This The Most Overrated Word In Watchmaking?

Influencers have been around for as long as humankind exists, but where in previous centuries this power was mostly in the hands of nobility, priests, elected officials, or successful entrepreneurs, it is now wielded by teenagers with a camera and an Instagram account.

Tudor ambassador David Beckham

What’s The Deal With Celebrity Brand Ambassadors? Are They Really A Good Fit For Watch Brands? (Video)

The Watches TV founder Marc-André Deschoux shares his own thoughts on brand ambassadors, starting with the Tudor/David Beckham association, which he personally felt was counterproductive: so much so that the announcement pushed him to not make a Tudor purchase he was leaning toward.

Luxury Insider

Screw The Science And Buy Luxury Watches!

Waking up one morning with my coffee, I was scrolling through the headlines on ‘Business Insider’ when I came across a post entitled “Science Says You Shouldn’t Buy Luxury Brands.” With all due respect to author Elizabeth Lang: I thought, screw science and buy luxury watches!

IWC on the Mr Porter internet sales platform

Bricks And Clicks, Bricks Or Clicks, Just Clicks? There’s A Watch Retail Tsunami Coming, But How, What, When . . . And Why?

Over the last couple of years, and even over the last few weeks, there have been ripples in the watch retailing universe – a trickle of initiatives that may (or may not) quickly turn into a flood. Are brands and/or groups finally ready to take the plunge and fully commit to embracing internet sales?

The author’s A. Lange & Söhne Pour le Mérite Tourbillon

Why The A. Lange & Söhne Tourbillon Pour Le Mérite Is One Of The Most Historically Important Modern Wristwatches

Why is this timepiece important from a holistic view of horological history? The reasons are manifold and include the unheard-of technology nestled within its movement, the audacity of a German newcomer in challenging Swiss status quo, and the symbolic value for A. Lange & Söhne’s rebirth as well as the golden age of mechanical timepieces.

The Geneva Seal is visible at 3 o'clock on the movement of this beautifully finished Chopard L.U.C. Perpetual Chrono

Point Of Reference: The Standards Of The Geneva Seal

The Geneva Seal is very old, having been proposed on November 6, 1886 by the Grand Council of the Republic and Canton of Geneva as a way to certify a level of quality for which the canton was becoming known. Every piece produced with the Geneva Seal is equally outstanding, so let’s have a look at what goes into attaining this coveted seal.

Van Cleef & Arpels Lady Arpels Ronde Des Papillons

My Favorite Whimsical Watches – And Then Some

Whimsy, frivolity, playfulness: these are not adjectives one often hears used to describe haute horlogerie. And yet these words accurately describe many watches or clocks built over the centuries. Take a journey with me now to discover my favorite modern whimsical masterpieces.

Winner of the International Chronometry Competition, the Greubel Forsey Double Tourbillon Technique

Putting The Incredible Accuracy Of Mechanical Wristwatches Into Perspective

One thing that blows my mind each and every time I think of it is the remarkable accuracy of mechanical wristwatches. I know some of you are thinking, “Well, I paid thousands of dollars, I expect it to be dead accurate.” And while I understand that train of thought, try digesting this information and see if I can convince you to be a little bit less critical.