Gérald Genta’s Personal (And Unique) Audemars Piguet Royal Oak Jumbo Ref. 5402 Auctioned By Sotheby’s For Record-Setting CHF 2,107,000
“May I have your full attention? This is one of the most important watches ever.” As Sotheby’s auctioneer Benoît Colson opened lot 72 on May 10, 2022, the room seemed to hold its collective breath for a moment. He continued, “The personal Royal Oak of Gérald Genta – you could not dream of a better provenance for a Royal Oak, an Audemars Piguet, or even any wristwatch.” And here’s how the world record price for a vintage AP Royal Oak went down from an eyewitness.