Code 11.59 By Audemars Piguet: How To Fail At Marketing, AKA To Break The Rules You Must First Master Them

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The initial online response to the new Audemars Piguet Code 11.59 collection launched to great fanfare at the 2019 SIHH in January was extremely negative, and even among those who withheld judgment until handling the watches, “lukewarm” seemed to be the general view. Having let the dust settle a bit, GaryG takes a look at the anatomy of what he thinks was a dismal product launch (though not necessarily a dismal product).

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Charlie Brown gets some Rolex Submariner retail therapy

Screw The Science And Buy Luxury Watches! – Reprise

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Waking up one morning with his coffee, John Keil was scrolling through the headlines on ‘Business Insider’ when he came across a post entitled “Science Says You Shouldn’t Buy Luxury Brands.” With all due respect to author Elizabeth Lang he thought, ‘screw science and buy luxury watches!’

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Breguet Treats The Ladies With Gorgeous Reine de Naples, Marine, And Classique Versions For 2019

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A great ladies’ watch is all about getting the proportions right and taking extra care with the design details. At Time to Move, the Swatch Group’s 2019 replacement for Baselworld, Breguet showed us the subtle art of creating great ladies’ watches. Martin Green highlights his favorites here.

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Rolex GMT-Master Reference 6542 (photo courtesy Bobs Watches)

First Rolex GMT-Master Reference 6542, And Why The Gold Version Is Much More Desirable – Reprise

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In recent years, the Rolex GMT-Master with its multi-time zone display has become one of the most desirable Rolex watches to own. And the very first GMT-Master, Reference 6542, is easily the rarest and most sought after of all the vintage GMT-Master references. Especially in the version we show here.

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Partagás Serie D No. 4 Cuban Cigars: A High-Ranking Favorite

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For those looking for the rare, thrilling, exciting one-offs and perhaps wildly expensive cigars, I am afraid that this time we must disappoint. Partagás Serie D No.4, which tends to be known simply as the D4, is a cigar that almost all serious cigar lovers will have enjoyed. And here Ken Gargett provides some history and of course his tasting notes on the cigar.

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5 Out-Of-This-World Meteorite Dials From Jaquet Droz, Romain Gauthier, Rolex, Piaget, And Hermès

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Elizabeth Doerr is partial to the use of meteorite in watches because it’s literally the heart of a shooting star; when she gazes at a meteorite dial, she sees a tamed piece of heaven catching the time as it passes. Here she highlights five watch brands also seduced by the beauty of meteorite that made their debuts in 2019.

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A. Lange & Söhne Lange 1 25th Anniversary: The 5 Celebratory Limited Edition Watches Introduced To Date In 2019

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In January 2019, A. Lange & Söhne kicked off a series of celebratory special editions in honor of the quarter-century anniversary of its flagship watch – one of the watch industry’s true icons. Elizabeth Doerr takes a detailed look at the five anniversary editions that have thus far surfaced in the first half of 2019.

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Bovet Récital 26 Brainstorm Chapter One: Design Intent Uncompromised

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One of the best horological examples that Joshua Munchow has recently seen of uncompromising design is the Bovet Récital 26 Brainstorm Chapter One. Bovet often pushes the boundary in case and movement design, but Brainstorm Chapter One is a particularly good example of keeping the design intent throughout the development process. And the result is astounding!

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Movement detail of the Philippe Dufour Simplicity

Why We Are In A Golden Age For Appreciating Superlative Hand-Finishing In Wristwatches – Reprise

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The fact is that if many people do not appreciate superlative hand-finishing, then fewer will pay for superlative hand-finishing, so there is likely to be less superlative hand-finishing on offer. So why are we in a golden age for appreciating it right now? Ian Skellern explains.

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Blancpain Air Command: A Contemporary Remake Of An Officer And A Gentleman

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While the Air Command has been part of the Blancpain collection before, this is the first time that the brand has allowed a modern interpretation to resemble the 1950s original so closely. Martin Green thinks this is a fabulous modern reinterpretation of a chronograph that by rights should have been a classic, but never went into serial production. Find out more about it here!

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