Understanding The America’s Cup’s Fascination With Time
The America’s Cup, the world’s oldest international sporting trophy, first became a serious topic in the world of watches back in 2003, when Audemars Piguet became the partner of Cup challenger ‘Alinghi.’ In this thirty-fifth edition of the America’s Cup, we see a number of watch brands involved aside from principal sponsor, Louis Vuitton. Beginning with Ulysse Nardin, the timing partner of Artemis Racing.