10 Affordable Alternatives to Iconic Watches like the Rolex Submariner and Omega Moonwatch: The Lightweight Heavyweights!

A few brands and watches stand high above the rest. They are known to almost everyone and have become icons. Watches of this stature are not cheap, however, there are alternatives out there that are as compelling in their own right for a fraction of the price. 

4 Radical Red Watches From Omega, Bell & Ross, Rado, And Oris – Reprise

In recent years, the world of high-end watches has become a far more colorful place. We have evolved from decades of conservatism in which a blue dial was daring to a kaleidoscopic era where anything is possible. And now red arrives, which has the advantage of a richness of hues. Here Martin Green looks at four new red-dialed watches from Bell & Ross, Oris, Rado, and Omega.

Why I Bought It: Louis Erard X Alain Silberstein Chrono Monopoussoir

When the 2023 set of Louis Erard X Silberstein watches came out, GaryG wasn’t entirely certain they were for him. Happily, he had the opportunity to see the Monopoussoir at his favorite local dealer, and within minutes had decided to take it home.

Reservoir x LabelNoir Meets Popeye the Sailor Man: A Playful And Relatively Affordable Jump Hour – Retrograde Minute Complication, “I Yam What I Yam And That’s All What I Am”

There is something fascinating about jump hour watches, especially when combined with a retrograde minute hand. Reservoir, an expert in this complication, teamed up with LabelNoir and chose Popeye the Sailor Man as its latest theme.

Why I Bought It: Nomos Ahoi Ref. 552 – It’s Both Relatively Affordable And Very Versatile

Sometimes the right watch has a way of finding you instead of the other way around. And that happened to Marin Green with a Nomos Ahoi Ref. 552.

Vulcain x Seconde/Seconde/ x Revolution Cricket Tradition “Vulcain Salute”: Live Long And Prosper!

Long name aside, the Cricket Tradition “Vulcain Salute” is an awesomely vintage reissue of a Vulcain Cricket with a quirky twist.

Tudor Ranger; A Fantastic – And Relatively Affordable – Alternative to Rolex

In Martin Green’s opinion, the Tudor Ranger has a timeless quality that some might look upon as being too plain but has a deeper charisma that reveals itself over time. At 39mm, the Ranger is neither too large or too small. And he looks at if it’s a better deal than the Rolex Explorer.

The Grail Of Attic Finds: Reunited With The First Watch I Ever Owned, A West End Watch Co Sowar Prima – Reprise

Colin Alexander Smith is reunited with his first watch and discovers an intriguing watch manufacturer that has been producing mechanical watches in Switzerland continuously since 1886.

6 Steel Sports Watch Options That Are Both (Relatively) Affordable And Definitely Obtainable – Reprise

Unless you have been residing under a large rock in recent years, you are most probably (and perhaps quite painfully) aware that the classic steel sports watches designed by Gérald Genta for Audemars Piguet (Royal Oak) and Patek Philippe (Nautilus) are both beyond the financial reach of most people and in many cases simply not available even if you can afford them. Here Colin Alexander Smith shares six more affordable and more available sports watches that have caught his eye over the last few years.

Omega Speedmaster Professional at the Chrono24 GTG in Karlsruhe (photo courtesy Alex Stiebritz/AMX Studio)

Tool Watch Revolution: Utilitarian Goes Upmarket; There’s More – Much More – Than Rolex! – Reprise

Tool watches continue their evolution among the watch industry’s most luxurious and coveted brands. Here Chris Malburg explores where their evolution has gone and might still go.