Charlie Brown gets some Rolex Submariner retail therapy

Screw The Science And Buy Luxury Watches! – Reprise

Waking up one morning with his coffee, John Keil was scrolling through the headlines on ‘Business Insider’ when he came across a post entitled “Science Says You Shouldn’t Buy Luxury Brands.” With all due respect to author Elizabeth Lang he thought, ‘screw science and buy luxury watches!’

Rolex GMT-Master Reference 6542 (photo courtesy Bobs Watches)

First Rolex GMT-Master Reference 6542, And Why The Gold Version Is Much More Desirable – Reprise

In recent years, the Rolex GMT-Master with its multi-time zone display has become one of the most desirable Rolex watches to own. And the very first GMT-Master, Reference 6542, is easily the rarest and most sought after of all the vintage GMT-Master references. Especially in the version we show here.

Movement detail of the Philippe Dufour Simplicity

Why We Are In A Golden Age For Appreciating Superlative Hand-Finishing In Wristwatches – Reprise

The fact is that if many people do not appreciate superlative hand-finishing, then fewer will pay for superlative hand-finishing, so there is likely to be less superlative hand-finishing on offer. So why are we in a golden age for appreciating it right now? Ian Skellern explains.

A pre-owned Omega Speedmaster on the wrist (photo courtesy Bob’s Watches)

How To Spot A Fake Omega Wristwatch – Reprise

Omega, founded in 1848, is one of the world’s oldest, most highly respected, and popular watch manufacturers, so it should come as no surprise that the brand is frequently the target of counterfeiters. If you are considering purchasing an Omega, here is some quick advice to help spot a possible counterfeit.

A thought for turbulent times

Keep Calm And Continue Collecting: Advice For An Up-And-Down Watch Market – Reprise

When GaryG first considered an article on this topic some time ago, the title was going to be “How High is Up?” in reference to what, at the time, was the ongoing escalation in the prices of both new and used watches and the flood of higher-end, highly complicated timepieces from makers both large and small. Times have changed, and so has the market. Here is GaryG’s advice.

Rolex Oyster Perpetual Cosmograph Daytona

The Bling and I: Collecting Jeweled And Decorated Timepieces – Reprise

Watch collecting should be fun! Yes, it’s important to show the proper respect for the designers and makers of the watches we all love, but at the same time I think it’s completely appropriate to go beyond somber and traditional daily watches and give a bit of free rein to one’s desire for more flamboyant timepieces.

Going vintage: the Jaeger-LeCoultre Futurematic on the author’s wrist

Vintage Watch Restoration: Should You Or Not? A Guide To The Oft-Controversial World Of Making Things Worse By Trying To Make Them Better – Reprise

Deciding whether or not to restore a vintage watch is a tough decision to make. The internet is awash with tales of watches butchered by an incompetent independent watchmaker or, worse still, the brand itself. Even more confusing is deciding which options offered should be accepted. Refinish the case? Change the hands? Replace the crystal? Here is some help for you.

Longines Heritage Military (photo courtesy Dr. Magnus Bosse)

Fauxtina: A Faux Vintage Faux Pas – Reprise

Ashton likes vintage watches so much that his prized possession is a 1978 Rolex Submariner Reference 1680. Why does he love this watch so much? Not because it looks like it’s from 1978, but because is from 1978. So, he asks, is the current vintage trend something we should all be wholeheartedly embracing?

Grand Seiko Snowflake

Yes, You Must Pay Duties And Taxes On Your Personal Watches When Traveling, But Here’s How To Avoid The Worst

Watch enthusiasts traveling into Switzerland, Germany, Japan, China, and the United States are targets of opportunity for border customs police. Chris Malburg shows how to avoid paying more in duties and taxes than necessary while avoiding the embarrassment of being suspected of smuggling legitimately purchased watches.

Some Friends’ Rolexes as Seen at a Recent Group Lunch

Why I’ve Never Owned A Rolex – And Why I Might Yet (Update: I Do Now!) – Reprise

Once in a while on the collector forums, a question is posed: is there anyone in the collector community who has never, ever, owned a Rolex? As a general rule, respondents to these queries tend to express disbelief that such a creature could possibly exist given the quality and ubiquity of the brand’s watches. Well, folks, GaryG is here to tell you that such people do exist, and that he is one of them. How could it be? And then what happened?