Omega co-axial-escapement

Customer Service: Hotly Debated And Introduced At A Snail’s Pace, The Five-Year Warranty Becomes The New Standard

Good customer service has been a hotly debated topic in the watch industry for decades. The increase in both service intervals and warranty periods is certainly a welcome one, but it does beg the question what changed? In the years leading up to 2015, what dramatic horological advancements were discovered to make longer service intervals possible? Watchmaker Ashton Tracy investigates.

A pre-owned Omega Speedmaster on the wrist (photo courtesy Bob’s Watches)

Decoding Omega References: 14 Magic Digits And Codification Tables Revealed – Reprise

Many watch enthusiasts dream of owning at least one timepiece by Omega. And maybe even a second or a third. The Swiss brand definitely ranks among the most popular watch firms ever. To give you an idea of the overwhelming variety in the current Omega watch world, Sabine Zwettler has put together a guideline of references.

A brace of Patel Philippe Reference 5196 Calatravas

Death Of The Dress Watch: Is It Time To Write Its Obituary? – Reprise

As the resident gentleman of Quill & Pad, Martin Green feels that the time is soon approaching to write an obituary announcing the death of the dress watch. He thinks that its passing is coming and it’s not an isolated event, but it still hurts.

Serra de Estrela cheese

Serra De Estrela Cheese: Rich, Ripe, And Full Of Intense, Tangy Flavors

Ken Gargett first encountered Serra de Estrela in Oporto at a lunch. He thinks, however, that it has not received its dues outside Portugal and can only assume that is because no one seems to associate cheese with that country – a gross oversight, which he rectifies here..

Our Predictions In The Sports Category Of The 2018 Grand Prix d’Horlogerie De Genève: Our 6 Panelists Pick 5 Different Winners

It is easier to judge watches based on their ability to perform under a set type of circumstances than it is to judge whether a watch is better for a human than another. Being “sporty” doesn’t necessarily mean it is capable, so one still needs to assess the inherent qualities behind construction, legibility, and durability. Here we share our diverse predictions for the GPHG’s best sports watch of 2018.

Patek Phillipe Nautilus Reference 3800/1J

Wrist Watching: Jonah Hill’s Patek Philippe Nautilus Reference 3800/1J

Jonah Hill was on “The Ellen Show” recently to promote ‘Mid90s,’ the first film Jonah Hill has directed and written. Nick Gould spotted what looked like a gold Patek Philippe on his wrist. He confirmed a few days later that it was a Nautilus Reference 3800/1J in yellow gold.

TAG Heuer Monaco Gulf 2018 Special Edition

TAG Heuer Monaco Gulf 2018 Special Edition & Monaco Gulf 50th Anniversary Limited Edition: Image Is King

The unbeatable combination of Gulf Oil’s powder blue and bright orange stands out as one of the most well-known racing liveries in history, and these two new TAG Heuer Monaco Gulf editions use those colors superbly. Joshua Munchow explains how and why.

Bathys Hawaii Cesium-133

Measuring The Time Between The Seconds: The Truth Behind High-Frequency Movements (Reprise)

Marketing material for the modern mechanical watch almost always includes a description of the the movement’s frequency. You may have even sensed that the higher the frequency, the more accurate a movement gets. But is this entirely true? Ryan Schmidt shares what he has learnt here.

A certain sameness: brand promotion journalism lives!

Whither Watch Websites? The Future Of Online Watch Journalism (You Read It Here First)

Several months ago, Ian Skellern published a provocative article taking issue with the current state of online watch journalism. Specifically, he criticized what in his view is the low quality and repetitive nature of what we see online. But are things really uniform and uniformly bad or are there distinct types of online sources and content? GaryG wonders how we think about the different business models and value propositions of watch sites, and what it tells us about how the future may unfold.

Longines Heritage Aviation over Day and the Dawnstar by Herbert James Draper (image courtesy @thehealer74)

What Makes Up The Soul Of A Watch: A Contemplation. You Will Not Want To Miss The Imagery! (Reprise)

Why watches? Ask what makes a watch enthusiast tick and the idea of the “soul” of a watch might well feature in the response – the idea that something elevates the watch from a cold object of engineering to something of greater import. Here Ryan tracks “soul” down and gets contemplative on its nature along with some very special imagery.