With the two big Swiss fairs’ very existences hanging in the precipice thanks to past mistakes and the global pandemic COVID-19, and with no inkling of a clear way forward, Elizabeth Doerr looks at the turbulent first three months of 2020 and shares how brand managers are reacting to the ‘new normal.’
In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that’s gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.
“Dear Mr. Babin, I’m speaking as a fan, but you are sure making it difficult. It gives me no pleasure to take shots at you like this, but if you keep standing up and saying these things, I’ll keep rebutting you,” Ian Skellern begins his second open letter on this subject . . .
Trends rule a larger part of our lives than many of us wish to admit. Sometimes we follow trends consciously, but often we are subconsciously influenced in the choices we make. All brands perform a delicate tightrope walk, but they differ in how successful they are. Let’s take a look at how trends affect or don’t affect now-iconic timepieces.
Have you seen the prices of high-end (and not so high-end) wristwatches? Crazy! None of us can afford the watches that we want, and the world economy is tanking. So in the middle of the coronavirus crisis why are we still publishing pointless stories about watches and why are you still reading them? Ian Skellern shares his theory here.
From his perfect perch in Geneva, Marc André Deschoux of The Watches TV discusses in depth the effects of the current COVID-19 crisis as it affects the watch world.
“Time” is a topic often explored by artists, although it doesn’t even hold a candle to “love.” However, “time” is Elizabeth Doerr’s topic, so her ears perk up when she catches a particularly poignant song about it. Recently, she has begun to think a bit more about these songs as both they and she (gracefully) age. Here she shares five cool songs about time with some background.
Hublot has just announced closure of its factory for an indeterminate amount of time, as stated in a press release on March 17. The news comes a day after Rolex announced closure of all its manufacturing facilities for two weeks.
Despite feeling that Geneva Watch Days was wrong, hope, stupidity, and self-interest prevailed enough to cause Ian Skellern to hold off on canceling his accommodation in Geneva previously booked for the now-canceled Watches & Wonders 2020. He was hoping organizing brand Bulgari would cancel the event first and take the decision and uncertainty out of his hands. But it didn’t. Now’s the (well-overdue) time to say bye-bye to Geneva Watch Days 2020 in his opinion.
Ian Skellern’s feelings regarding the rapid series of announcements of watch events like the cancellation of Watches & Wonders and Baselworld as well as the full-steam-ahead project Geneva Watch Days have been equally quickly undulating: from initially being enthusiastically for, Ian ended feeling against Geneva Watch Days. Why put anyone’s health at risk, especially with perhaps little in return but a few photos and a persistent cough? But it is a tough call.