True Rolex Secondary Market Prices Revealed by Bob’s Watches’ Comprehensive 15-Year Sales Data
Revealed in this deep-dive: Bob’s Watches average Rolex prices increased by over 550%, rising from approximately $2,000 in 2010 to $13,426 in 2025. We analyzed every transaction for Rolex watches over the last decade and a half to expose price swings and market shifts you won’t find anywhere else.